国际果蔬报道新年寄语 New Year Greetings from Produce Report

光阴荏苒，又是一年。在2015年，国际果蔬报道茁壮成长，目前已成为中国果蔬领域首屈一指、颇具影响力的行业媒体。我们的读者遍布全国各地，在年中推出英文新闻后，也吸引了不少海外读者。目前网站每工作日均发布数条国内外新闻，通过国际果蔬微信公众号和电子邮件推送，为专业人士提供及时全面的果蔬要闻。此外我们还运营两个国际果蔬俱乐部微信群，囊括业界的精英领袖，近日又推出空中课堂，备受欢迎。我们为2015年取得的成绩感到骄傲和欣喜，同时要衷心感谢许多帮助我们走到今天的朋友：

Time flies and now another year has come to a close. In 2015, Produce Report has experienced strong growth, establishing a leading position among trade media covering China’s produce industry. Our readership covers all corners of China, and we have attracted more attention from overseas upon launching English-language coverage from mid-year. Produce Report generates comprehensive daily news about the trade in China and overseas. Aside from our website, we also distribute news through e-newsletters and our WeChat account @Guojiguoshu which has an increasing number of followers. Meanwhile, we are also running two WeChat chat discussion groups whose members include the leading importers in China, and have just launched well-received interactive online lectures. We are proud of what we have achieved in 2015, and would like to express our gratitude to the friends who have helped us along the way:

首先，我们要感谢支持国际果蔬报道运营的广告客户，他们分别来自澳大利亚、智利、中国、德国和英国，其中既有国内的顶尖进口商，也有国外的行业协会，既有保鲜材料供货商，也有行业展会。这些客户之所以选择国际果蔬报道，是出于对我们的信任、信心和欣赏，我们不仅能帮助他们迅速地进入中国市场，接触到目标客户，而且国际果蔬报道的母公司上海美农商务咨询还能近一步提供市场推广和媒体公关服务。希望新的一年有更多的国内外公司考虑在国际果蔬报道投放广告，这是一条树立产品品牌、打开市场的捷径。

First, we would like to thank Produce Report’s advertising clients. They are leading importers, industry associations, supply companies, and trade shows from Australia, Chile, China, Germany, and the U.K. They chose us due to their trust, confidence and appreciation of Produce Report. We are not only able to help them to enter into the China market quickly and get in touch with their target audiences, but also to provide marketing and P.R. services with the support of Produce Report’s parent company, M.Z. Marketing Communications. We hope more companies from both China and overseas will consider taking the fast track to establishing their brand here in China by placing an advertisement in Produce Report.

其次，我们要感谢负责国际果蔬报道运营的整个团队。国际果蔬报道目前的团队有十多人，既有从网站创立伊始就加盟的中文编辑记者，也有今年补充的新鲜血液：来自加拿大、英国、美国和意大利的外文校对写手；既有反应快速的核心创作人员，也有矜矜业业的后勤支持人员。所有一切人的辛勤努力造就了国际果蔬报道今天的声誉，公平公正的报道向业界传递正能量，一方面擅长捕捉热点问题，另一方面又兼顾信息的全面，致力于为果蔬行业提供有价值的资讯。坦率地说，由于我们尚在创业初期，所付的稿酬有限，团体成员选择我们更多可能仅仅是因为这份工作对可以帮助其自身学习提高。让我们在新的一年，继续共同成长！如果你有意为国际果蔬报道撰稿，欢迎联系我们。

Secondly, we would like to thank the whole team which runs Produce Report. We have over a dozen editors, writers, proofreaders and administrative supporters who contribute to the news published on the website. Some of them have been with us since the launch of the website back in 2014, while some joined us only this year as we started reporting news in English. We not only have key writers who report breaking news, but also a conscientious admin staff that supports the operation of the website. Their combined efforts have contributed the reputation of Produce Report today. We have devoted ourselves to providing valuable information to the produce industry by concentrating on positive news from a fair perspective and balancing hot topics with in-depth reporting. We feel grateful because the team members chose to work for us not for the limited payment, but rather for the opportunity to learn and grow with the website. Let’s grow together in the new year! Also, if you are interested in contributing an article to Produce Report, please feel free to contact us.

最后，我们要感谢对国际果蔬报道长期支持的海内外果蔬界朋友。他们为网站提供新闻线索、接受采访、传递新闻稿件、出谋划策、牵线搭桥。没有业界的支持，就没有国际果蔬报道的今天。网站成立初始的时候，我们的初衷是向国内的果蔬界朋友介绍国外行业资讯，把国外先进的理念、技术、产品带到中国。随着网站的逐步发展，我们发现读者更关心的是国外产品在中国市场的情况，以及国内领先公司是如何进行运作并和世界接轨的。而海外的读者对中国本土企业的新闻兴趣日益浓厚。我们越来越意识到国际果蔬报道得以诞生和发展，是因为中国经济的崛起，中国巨大的市场吸引了全球的目光，中国企业的迅速成长。国际果蔬报道是中国自己的行业媒体，我们的根基在中国。所以我们确定网站的定位是：立足中国，放眼全球，这样才能真正为国内外读者服务，为行业创造价值。

Finally, we would like to thank all our friends from the produce industry at home and aboard who have supported us over the longterm. They have helped us by providing news sources, sitting for interviews, distributing press releases, connecting us with the right people and giving us valuable suggestions. Without the support of the trade, Produce Report could not possibly have achieved so much by now. When we started the website, our initial thoughts were to introduce information about the international situation to the Chinese produce trade, bringing advanced concepts, technology, and products to China. With the growth of the website, we have found that readers are more interested to know how imported fruits are performing in China, and how leading Chinese companies are operating and expanding internationally. Overseas readers are also very interested in China domestic news. We have come to the realization that the birth of the Produce Report should be attributed to the development of China, the attractiveness of the China market, and the quick growth of Chinese enterprises. Produce Report is a Chinese media outlet and we are based in China. Thus our positioning is “China Roots, Global Reach.” By following this vision we hope to both serve our readers and create value within the industry.

2015是中国果蔬行业跌宕起伏的一年，是风云聚会的一年。我们的网站也从一个牙牙学语的婴儿成长为一个用充满好奇眼光看世界的孩子。我们终于设计了网站新的标示，目前在微信公共平台已推出，四篇叶子象征了果蔬界的欣欣向荣，也象征了我们向全球拓展的信心与决心。最重要的是我们找到了自己的身份定位，我们来自中国，将走向世界，让我们同行！

祝您2016生意兴隆，万事如意！

2015 has been an eventful year for the China produce industry with many historic moments. Our website has grown from a little baby to a child who looks at this brand new world curiously. We finally have our new logo designed and put into use on the WeChat platform. The four leaves symbolize the prosperity of the produce industry, while also standing for our ambition and confidence to expand internationally. The most important thing is that we have found our own identity: we come from China, and will grow to the world. Let’s go together!

Wishing you a happy and prosperous 2016!